Bait and switch

Bait And Switch
Bait and switch is a deceptive means of sales where a product is advertised at an attractive price (bait) then the price or product is altered to the advantage of the advertiser (switch).

Bait and switch
An unethical sales technique where low priced goods are advertised but not available when customers come to the store.

bait and switch advertising
method of consumer deception that involves advertising in such an attractive way as to bring the customer in, ...

The bait and switch is a fraudulent sales tactic that is punishable by US law, as false advertising.

Bait And Switch
A dishonest marketing tactic in which a marketer advertises a very attractive price/rate/term that is really a teaser rate meant to attract customers.

Bait and switch tactics, promises change in mid-stream
Periods of growth seem to have predictably limitations, there is difficulty doing any better previous period of success ...

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bait and switch
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How Can Internal Audit Report Effectively to Its Stakeholders?
by Andrew Cox ...

bait and switch An illegal tactic in which a seller advertises a product with the intention... balance The amount of money in an account. An account statement will be able to provide...

See also: Fraud, False advertising, Business plan, Funding, Acquisitions