Brand

Brand
Brand definition :
A collection of feelings about a company, product, or service collected by a user as a result of previous experiences. Brand includes logo or symbols that represent implicit values and ideas of the product.

Brands
The brands of a company are those elements of marketing which provide instant recognition of the company or the company's product.

Brand extension
Brand extension is the widening of the range of products (or services) sold using a particular brand.

brand switching
consumer decision to purchase a product brand different from that previously or usually purchased.

Brand-name quality assurance is especially important when consumers lack complete information about product quality at the time of purchase.

brand leader - Related Articles
Retail
Sector Profiles
The growth of the giant retailers means that they can now dictate terms to suppliers of even iconic brands.

Brand
Definition 1.
A distinguishing symbol, mark, logo, name, word, sentence, or combination of these things that companies use to separate their product from others in the market.

Brand loyalty
Definition: A situation when a consumer is reluctant to switch from consumption of a favoured good.
Finding out more...

Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name.

BRAND IMAGE - the view held by consumers about a particular brand of good or service. The stronger the ...
BRAND LOYALTY - a situation when a consumer is reluctant to switch from consumption of a favored good. ...

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Corporate branding refers to a company applying its name to a product. The product and the company name become the brand name.

Multiple Branding
Definition: Marketing of virtually the same product under different brand names.

When To Buy Brand Names vs. Knockoffs
When To Buy Brand Names vs. Knockoffs
By Corey Weiner
Financial CorrespondentEvery other Sunday ...

Do you remember what we said about "branding" earlier in this article? Companies that have invested vast amounts of money, time, and effort to establish their "brand" do not change it frequently for a reason.

Pages in category "Branding terminology"
The following 9 pages are in this category, out of 9 total. This list may not reflect recent changes (learn more).
B ...

Brand slogan
Sometimes a slogan is included in the logotype. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype.

Brand loyalty for Apple macs
Not all brand loyalty has to be for heavily advertised goods. Apple spend a small % of turnover on advertising for its products such as Apple macs. Some fashion brands such as ....

Brand-name drug - prescription drug which is marketed with a specific brand name by the company that manufactures it. May cost insured individuals a higher co-pay than generic drugs on some health plans. (see "generic.") ...

Brands Are Everything
When it comes to businesses serving individuals, it seems that brands are everything.
It is becoming very difficult for a one-off, one-location business to compete against the various chains and brand names.

brand recognition - Positions customer's relative perceptions of one brand to other competitive alternatives.

Brand: A design, mark, symbol or other device that distinguishes one line or type of goods from those of a competitor.

Branding: Involves marketing decisions that have the objective of establishing an identity for a product using brand names, symbols and other distinctive measures with the goal of distinguishing the product from those offered by competitors.

Brand: A printed symbol of ownership that a company hopes consumers will associate with quality.
Brokerage firm: A company that assists buyers and sellers of investments for a fee.

Brand
The stalking-horse for international capitalism. A focus for all the worries about environmental damage, human-rights abuses and sweated labour that opponents of globalisation like to put on their placards.

Brand NAme Specification
A specification that cites a brand name, model name, model number or some other designation that identifies a specific product as an example of the desired quality of merchandise.

Brand - A name given by a business to one or more of its products, as a means of identification by the customer.

Brand - An iron used for burning marks on livestock. Each producer's brand is unique; therefore, each herd can be distinguished from another.

Branding - The literal meaning of Branding is the allocation of a brand to a product or service. However, the true...
Break-Even Point - The Break-Even point represents the amount of goods and services that a company has to sell so...

Brandon is a city located in the province of Manitoba (MN).
Its population is 41,037 with a total of 17,966 private dwellings as of 2001.

Co-Branded Card: A credit card issued jointly by a member bank and a merchant that bears the 'brand' of both.

Co-Branded Credit Card:
An alliance between a card issuer and a large no-profit-taking corporation which offers discounts/rewards to cardholders for using the card that bears the corporation's name.
Core Asset: ...

Masterbrand - A specific overarching brand name that serves as the main anchoring point on which all underlying products are based.

Dunkin' Brands' IPO -- a Slam-dunk Investment?
A look at initial public offerings (IPOs) and what it means to invest in them.
Electronic Crime as it Relates to Check Scanning and Storage ...

BRAND PREFERENCE: The amount of brand loyalty a customer has toward a specific product or service. Some customers are fanatical about a certain brand and will not switch or even consider another substitute.

Brand-new business owners are sometimes surprised to find out that in addition to their federal income taxes, they must also pay a significant percentage of their income to the government in the form of SECA taxes.

BRAND
Insignia identifying the producer of a specific commodity.
BREAK
A rapid and sharp price decline.

Brander, James and Paul Krugman. 1983. "A 'Reciprocal Dumping' Model of International Trade," Journal of International Economics 15, (November), pp. 313-321. See reciprocal dumping.

Brand name
Name used to distinguish one product from its competitors. It can apply to a
single product, an entire product line, or even a company.

Branding / Pricing / Sensitivity / Competition -- In positioning a company's products and services, considerable thought must be given to branding and its impact on the business.

Brand name of tractor unit used in ports to pull trailers. They are equipped with a fifth wheelor a gooseneck type of coupling.
Tweendeck
Cargo carrying surface below the main deck dividing a hold horizontally in an upper and alower compartment.

Brand strength
Ownership of copyrights and licences; the potential earnings from these rights for coeditions, non-book rights, electronic media; ownership of films, digital images, pictures and artwork (where these belong to the publisher ...

Brand new industries in the early stages of growth. Often considered as speculative because they are introducing new products that may or may not be accepted and may face strong competition from other new entrants.
Enterprise Multiple (EM) ...

A brand of good that has enough similarities with other brands of the same good type that it is considered readily substitutable. A parity product is functionally equivalent to a product offered by a competitor.

Fortune Brands Reports 2Q Earnings Lowering Kimberly's Fair Value Tween Brands under Review Picks from a Top All-Cap Fund
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Investment Radar ...

by Hazel Brandon
Do you want to know how to increase your income through Annuity Retirement? Read here for some tips.
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Worldwide Brands, Inc. has spent months working with their own Research and Programming Teams, and with several highly successful Internet Retailers, to develop The Market Research Wizard.

reputation
brand name
good customer relations
high employee morale
other factors which improve the company's business.

INVESCO is a brand name for a larger company known as AMVESCAP PLC. Mutual funds previously identified under the name INVESCO now...
How to Invest in Gold ...

Development of brand identity is increasingly important in business. Brand identity is the result of perception of a business' core competencies, quality of care, mission and values, community involvement, visibility of key people in the community, ...

Masterbrand
A corporate brand name that dominates all products or services in a range or across a business. A Masterbrand incorporates the company mission and values and translates them into a more accessible form.

Store-brand credit cards, like the ones Macy's and J.Crew offer, function just the way those from the likes of Visa do.

GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Baojun, Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling.

There was a debate in the Reichstag, lasting several days, upon the Morocco negotiations, and the Imperial Chancellor took up an attitude of vigorous opposition to the ideas of the Conservative leader, von Heydebrand.

(It is often suggested that extensive investment in product differentiation, years of expensive advertising, and the resulting cultivation of brand loyalty among the consumers can create difficult barriers to entry as well, ...

Coca-Cola, the multi-billion-dollar empire, owes its astonishing business success almost entirely to the high value of its brand name. Here is another more down-to-earth example.

A fund family is a set of related funds, usually mutual finds, with a common brand. One minor advantage of investing in multiple funds in the same fund family is being able to receive a common statement for all.

goodwill An intangible asset which provides a competitive advantage, such as a strong brand, reputation, or high employee morale. Government Bond Government debt backed by the credit worthiness and taxing power of a country...

For example, companies that sell consumer products with high profile brand names, trade names, trademarks, and logos are not reported on their balance sheets because they were not purchased.

Corporate intellectual property (items such as patents, trademarks, and copyrights), goodwill, and brand recognition are all common intangible assets.

See also: Career, Acquisitions, Mergers, Banks, Personal finance