Brand extension

Brand extension
Brand extension is the widening of the range of products (or services) sold using a particular brand.

brand extension
addition of a new product to an already established line of products under the same brand name . Brand extension allows the new product the benefit of the older product's established reputation.

brand extension - Related Articles
Mergers and Acquisitions: Patterns, Motives, and Strategic Fit
Best Practice ...

brand extension strategy - The practice of using a current brand name to enter a new or different product class.
brand recognition - Positions customer's relative perceptions of one brand to other competitive alternatives.

Brand extensions
A new product or service that is related to an existing brand but offers a different benefit and/or appeals to a different target audience.
Musgrave (11th Edition)
Benefit-in-Kind ...

See also: Brand, Brand name, Acquisitions, Banks, Business plan