Brand Names Education Foundation (BNEF)
publicly funded, notfor- profit organization established in 1987 to advance worldwide knowledge of the nature, purpose, ...
Consumer reliance on brand names gives companies the incentive to supply high-quality products because they can take advantage of superior past performance to charge higher prices.
BRAND NAME - a name given to a product or service.
BREACH - A violation of any legal obligation.
BREACH (OF CONTRACT) - A failure to meet one's obligations, whether under a contract or otherwise. A br...
When To Buy Brand Names vs. Knockoffs
When To Buy Brand Names vs. Knockoffs
By Corey Weiner
Financial CorrespondentEvery other Sunday ...
When several companies market a similar product, it is important that the brand name be clearly seen on the packaging and easily recognizable. Competing manufacturers invest a lot of money and effort into making their brand name into a household name.
Brand name: A term, symbol, design or combination thereof that identifies and differentiates a seller's products or service.
Brand NAme Specification
A specification that cites a brand name, model name, model number or some other designation that identifies a specific product as an example of the desired quality of merchandise.
Brand name - Means an identifiable or recognised name given to a product or service often registered as a trademark e.g. Nike.
Breach of contract - Breaking of terms agreed in the contract of employment by the employers and the employees.
Brand name used by a manufacturer whenever that product is sold. For example, Del Monte is a national brand for food products.
brand name known everywhere the brand name of a product that has worldwide recognition. A global product has the advantage of economies of scale in terms of production, recognition, and packaging.
BRAND NAME: That part of a brand that can be spoken. McDonald's use both its name and the "Golden Arches" as part of its brand. McDonald's would be the brand name.
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Brand name
Name used to distinguish one product from its competitors. It can apply to a
single product, an entire product line, or even a company.
Brand name of tractor unit used in ports to pull trailers. They are equipped with a fifth wheelor a gooseneck type of coupling.
Tweendeck
Cargo carrying surface below the main deck dividing a hold horizontally in an upper and alower compartment.
reputation
brand name
good customer relations
high employee morale
other factors which improve the company's business.
INVESCO is a brand name for a larger company known as AMVESCAP PLC. Mutual funds previously identified under the name INVESCO now...
How to Invest in Gold ...
7 - Go for the brand name hosting company or check out the complete plan and then choose a package.
8 - Try to check how many domains are hosted on the same server. This will ensure you the server performance.
Classic Card
A brand name for the standard card that is issued by VISA.
the NAFTA-induced Canadian Notice Of Compliance (NOC) regulations, drug safety, quality and efficacy regulators at Health Canada were prevented from issuing an authorization for market entry, until the all of the relevant patents on a brand name ...
Coca-Cola, the multi-billion-dollar empire, owes its astonishing business success almost entirely to the high value of its brand name. Here is another more down-to-earth example.
For example, companies that sell consumer products with high profile brand names, trade names, trademarks, and logos are not reported on their balance sheets because they were not purchased.
These lures would be sold under the Walleye Wiggler brand name and would not otherwise compete with sales of Rippin' Rogues. Walleye Pro Fishing World's offer is priced at $1.00 per unit.
COMPETITIVE POSITION: eBay has a world wide brand name for its online auction sales. It is also a leader in the sale of on-line tickets to various venues through Stub Hub.
Intrinsic value may differ from market value because of brand names, patents and other intangibles that are difficult for investors to quantify. There are various approaches but no standard formula for calculating the intrinsic value of an asset.
develops archery products directly with Foreign Manufacturer and affixes its own or licensed brand names to the products.
Distributor Co.
Masterbrand - A specific overarching brand name that serves as the main anchoring point on which all underlying products are based.
For example, an agency may decide to pursue a classic product extension strategy in which it leverages its brand name and/or expertise to layer on complimentary products and services.
These publishers became brand names in literary circles. Paperback publishers started to buy the paperback rights of their titles. These publishers became more and more dependent on the paperback publishers' advances.
Brand names include Milady's, Mr Price, Mr Price Home, Mr Price Sport and Sheet Street. Mr Price remains an excellent company with an impressive track record.
Goodwill refers to a company's intangible assets such as brand names, patents or the high reputation of its workforce. It can be measured by the price paid for a company over and above the value of its physical assets.
brand equity - The added value a brand name identity brings to a product or service beyond the functional benefits provided.
brand extension strategy - The practice of using a current brand name to enter a new or different product class.
Amortization is similar to depreciation, except amortization relates to intangible assets, or assets that do not have a physical presence, such as a brand name.
A specific overarching brand name that serves as the main anchoring point on which all underlying products are based. Masterbranding attempts to create a strong association between a company's products and what the brand represents.
Assets can include money in bank, capital, technology, work in progress, brand name and other intangible assets.
blue chip: A large, well-established brand name company with stable earnings.
blue list: A daily trade publication that contains detailed information about current municipal bond offerings of banks and brokers nationwide.
Scottish Provident is the brand name for health and life insurance products of Scottish Mutual Assurance which is also part of the Abbey National Group.
Brand-name drug - prescription drug which is marketed with a specific brand name by the company that manufactures it. May cost insured individuals a higher co-pay than generic drugs on some health plans. (see "generic.") ...
In this sense the label serves as a marker or token of some reliable validation process, some instructional capital, much as does a brand name or a nation's flag.
Assets that do not have a physical, tangible existence. For example goodwill, brand name, trademarks. The assets have a value to a company and an estimate of the value must be included in the company's accounts.
Interim results ...
A business that generates a continuing flow of cash. Such a business usually has well-established brand names whose familiarity stimulates repeated buying of the products. Stocks that are cash cows have dependable dividends.
Cash Dividend ...
Fund Family - Group of mutual funds marketed and/or managed under a common brand name or management company. Examples include Dreyfus, Kemper, Fidelity, T. Rowe Price, Franklin/Templeton, etc.
In Pepsi's case the brand is so well known that they have moved into many other areas of marketing, using their brand name to such an extent that the revenue gained from selling their fizzy drinks is now only a portion of what they earn in total.
Branding: Involves marketing decisions that have the objective of establishing an identity for a product using brand names, symbols and other distinctive measures with the goal of distinguishing the product from those offered by competitors.
Construction
Travel
Electronics
Armani & Versace Brand Names
Examples of Non Cyclical Industries ...
A company brand name is considered to be an indefinite asset, as it stays with the company as long as the company continues operations.
And it is most important on specialty goods, those preselected by brand name. If a store does not stock these uniquely wanted brands, a prospect will leave without buying. Whoever offers them on acceptable terms gains the sale.
Multiple Branding
Definition: Marketing of virtually the same product under different brand names.
Intangible Assets: The non-physical assets of a company such as patents, copyright, a brand name, goodwill etc.
Subsidiaries, brands, and addresses: Here you find listings of company locations - domestic and foreign - and contact information, as well as brand names and product lines.
major or independent refiners and resells them under his own
brand name or buys natural gas from producers and resells it.
There are also independents which are active exclusively either in
oil or gas production or refining.
A corporate brand name that dominates all products or services in a range or across a business. A Masterbrand incorporates the company mission and values and translates them into a more accessible form. (Other examples: Lego and Nescafé) ...
 See also: Brand, Acquisitions, Career, Mergers, Expense
  
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