Cardinal Utility is the idea that economic welfare can be directly observable. For example, people may be able to express the utility that consumption gives for certain goods.
CARDINAL UTILITY: A measure of utility, or satisfaction derived from the consumption of goods and services, that can be measured using an absolute scale.
Cardinal utility quantitatively measure the preference of an individual towards a certain commodity. Numbers assigned to different goods or services can be compared.
principle of maximization of cardinal utilities, the Allais paradox leads to adding to the Bernoullian formulation a specific term characterizing the propensity to risk which takes account of the distribution as a whole of cardinal utility and not ...
 See also: Feedback, Tip, Values, Perfect competition, Wants and needs
  
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