Channel captain

channel captain
channel of distribution
channel of sales
chapter 11 of the 1978 bankruptcy act
chapter 7 of the 1978 bankruptcy act
charge
charge buyer
charge off
charitable contribution deduction
charitable remainder trust ...

Who should control the channel (referred to as the channel captain)?
Should channel relationships be informal or contractual?
Should channel members share advertising (referred to as co-op ads)?
Should electronic methods of distribution be used?

In this situation all distribution conflicts are eliminated. Another vertical marketing system is coordinated or controlled by the Channel Captain.

for shipping the product, and an additional 5% discount for keeping the shelves stocked. Trade discounts are most frequent in industries where retailers hold the majority of the power in the distribution channel (referred to as channel captains).

See also: Distribution channel, Franchise, Joint venture, Brand, Retail outlet