Channel of distribution

Channel of distribution - The means by which the product is passed from the place of production to the customer or retailer.

By channel of distribution
through bookshops, by direct marketing, party plan selling, bookclubs, wholesalers, Internet
By physical format ...

intermediary within a channel of distribution used to transfer products from the manufacturer to the end user. Those who actually take title to the products and resell them are merchant middlemen.

Systems whereby hierarchical Channel of Distribution members coordinate marketing efforts to reduce conflicts. Various vertical marketing systems can be employed.

multiple-channel system - A channel of distribution that uses a combination of direct and indirect channels where the channel members serve different segments.
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Broker: A specialty service firm found within a marketer's channel of distribution that, for a fee, works to bring the marketer together with buyers.

In addition, direct selling provides a channel of distribution for companies with innovative or distinctive products not readily available in traditional retail stores, ...

See also: Franchise, Business plan, Sales force, Acquisitions, Distributor