cognitive dissonance
In general: psychological theory of human behavior. The theory suggests that human beings justify their behavior by changing their beliefs when these beliefs are inconsistent with behavior.
COGNITIVE DISSONANCE: Also called buyer's remorse. This post-purchase behavior is more likely to happen when the purchase is a more expensive one. The consumer may experience some regrets or questioning as to whether the purchase was a good one.
Individually, these perceptions of risk tell only part of the story and require the balance of all of the organizational perceptions in order for the cognitive dissonance to be managed and mitigated.
By Bill Sharon ...
They are also prone to cognitive dissonance, often holding on to a belief plainly at odds with new evidence, usually because the belief has been held and cherished for a long time.
fad, financial : a manifestation of market irrationality, often a contagion.
fallacy : cognitive errors including cognitive dissonance. See Stephen Downe's Guide to the Logical Fallacies online [Go to Guide].
[1][2][3] The notion of cognitive inertia is related to similar ideas in the fields of social psychology and behavioral decision theory, including cognitive dissonance, belief perseverance, confirmation bias, and escalation of commitment.
 See also: Acquisitions, Mergers, Line management, Personal finance, Brand
  
|
RSS
