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Convenience good

Business Controlling interestConvenience yield

Convenience Goods - goods often used by the consumer, but the consumer is unwilling to spend "shopping time" to acquire them.

 


Convenience Goods
Goods frequently purchased by the consumer that need to be made easily available to facilitate purchasing.

convenience goods - purchased frequently and with minimal effort
impulse goods - purchase stimulated by immediate sensory cues
emergency goods - goods required immediately
shopping goods - some comparison with other goods ...

See also: Brand, Life cycle, End user, Retail outlet, Physical asset

Business Controlling interestConvenience yield

 
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