Convenience Goods - goods often used by the consumer, but the consumer is unwilling to spend "shopping time" to acquire them.
Convenience Goods Goods frequently purchased by the consumer that need to be made easily available to facilitate purchasing.
convenience goods - purchased frequently and with minimal effort impulse goods - purchase stimulated by immediate sensory cues emergency goods - goods required immediately shopping goods - some comparison with other goods ...
See also: Brand, Life cycle, End user, Retail outlet, Physical asset
 
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