Corporate Image Advertising - a "corporate image" ad is designed to primarily promote the enterprise and secondarily promote the products or services of the enterprise.
Corporate Image Advertising
Advertising designed to promote the company first and the products or services second.
Cost-Benefit Analysis
An analysis tool that measures the results or benefits of a decision compared with the required costs.
Fraud: Minimizing the Impact on Corporate Image
Best Practice
As soon as Société Générale had complied with regulatory reporting, it moved from interim messages to release its first public statement, ...
Financial public relations is concerned not only with matters of corporate image and the cultivation of a favorable financial and investment environment but also with legal interpretation and adherence to Securities and Exchange Commission and other ...
In order to retain valued employees and improve the corporate image, and at the same time gain tax benefits for themselves, many companies offer some type of financial help to employees who must pay for child or dependent care in order to work.
This is a set of arguments detailing the potential benefits gained by firms if they invest in corporate social responsibility. Benefits include enhanced corporate image and increased staff loyalty.
Example ...
Marketing lever - Anything that provides positional advantage or power to act effectively: Potential levers may be price, brand name, corporate image, broad distribution, effective advertising, etc.
The transparency and completeness of disclosures,
The impact of low reported earnings on corporate image,
The handling of 'bad' news[1], and
The degree to which earnings are good estimates of cash flows.[3] ...
 See also: Mergers, Acquisitions, Joint venture, Financial risk, Internal audit
  
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