The customer base is the group of customers and/or consumers that a business serves. In the most situations, a large part of this group is made up of repeat customers with a high ratio of purchase over time.
Customer Base
The total list of customers for a business, as well as the total number of potential customers with specific classification or buying characteristics.
Customer Base-"The larger the number of customers, the more cost advantages the factor can provide," Willis stated. "Automation gives factors significant economies of scale in this area.
Other competitive advantages you can look into are patent, strong customer base, brand and strong management.
The company has low debt equity ratio. This means the debt is low compared to equity.
Significant barriers to entry (pass, given the international brand, also their huge customer base has a "network effect" sellers want to go to the auction site with the most users).
A business may have a broad product line and large customer base. However, a significant portion of its success may be centered around a narrow set of products, customers, and services. As a result it may approve beneficial to adopt the 80/20 concept.
It is important that this customer base not fall into the hands of local competitors. When an employee signs a covenant not to compete, he or she usually agrees not to use insider knowledge of the company's customer base to unfair advantage.
Step 8: Building Your Customer Base
Gathering information
Every website you own should include a form where visitors can give you their email address.
description of a customer group or type of customer based on various demographics, psychographic, and/or geographic characteristics.
Some of the sales synergies come through the extensive customer base that banks have. Some come from opportunities to sell insurance together with some banking products. For example, banks generally insist on life insurance for mortgage borrowers.
Can this company profitably expand its customer base? Joe Steffick started tying fishing flies back in 1954. He became very good at it-so much so that he began selling them as a sideline to his job at a plate glass factory.
- Dramatic redefinition of the customer base - that is, how do we dramatically expand the size of the market?
As the demographics of a company's customer base changes, the firm must develop new products to serve them or enter new businesses with different demographics.
What is the historical rate of default for the dealer's customer base?
Has the current customer base changed?
How does the taxpayer value the right to back-end distribution payments?
Bookclubs create and maintain a customer base
Publisher's own sales force
Higher fixed costs as salary costs have to be paid but faster turnover of inventory follows if sales turnover increases ...
Several definitions: 1) The process of using an existing customer base for one product as prospective buyers for other products.
Learn about compensation planning tools
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Some valuable items that cannot be measured and expressed in dollars include the company's outstanding reputation, its customer base, the value of successful consumer brands, and its management team.
Because when a business is initially started it takes a while to make an income and get a regular customer base, the purchase of stock and initial day to day costs has to be covered by initial capital investment, such as business loan etc.
Intangible Assets - non-physical assets such as patents, trademarks, a customer base, brand recognition of your products, etc. This is sometimes called goodwill.
Write down key attributes of your ideal / typical customer based on the following:
Income range
Age
Sex ...
California is a huge and potentially very lucrative market, with an enormous and diverse consumer and business-to-business customer base, which spends billions and billions of dollars each year for products and services of every kind.
"We’re focusing on lending to more credit worthy customers rather than merely chasing market share for quantity."
"We’re examining our existing customer base to forecast which customers may be in danger of suffering financial ' ...
If your business is small and you have casual conversations with clients and prospects on an ongoing basis, you can ask the questions in informal face-to-face meetings. If your customer base is large or geographically diverse, ...
A description of the overall market for your product or service, along with the details of your customer base is essential. The investors need to know the reach and the kind of customers your product / service is catering to.
frequency marketing - Activities which encourage repeat purchasing through a formal program enrollment process to develop loyalty and commitment from the customer base. Frequency marketing is also referred to as loyalty programs.
Discontinued Operation
Definition: Sale or disposal of a business or its product line or a segment of its customer base.
The risk to earnings or capital arising from the possibility that negative publicity regarding the institution's business practices, whether true or not, will cause a decline in its customer base, costly litigation, or revenue reductions.
that is jointly sponsored by both a bank and a retail merchant. This type of card can generally be issued more cheaply than private label retail cards. This type of card is designed to give the issuing bank access to the retailer's customer base.
The company walks away with this new supply of capital, while the investment banks form a syndicate and resell the issue to their customer base and the investing public.
This is a common practice when a business first enters a market; a loss leader introduces new customers to a service or product in the hope of building a customer base and securing future recurring revenue.
 See also: Brand, Banks, Saving, Career, Expense
  
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