Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections.
CUSTOMER RETENTION STRATEGIES
Before we get into details, here's a quick list of customer retention strategies that you can implement on your site.
CUSTOMER RETENTION STRATEGY # 1
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customer retention
Marketing
maintaining connections with buyers of firm's products the maintenance of the patronage of people who have purchased a company's goods or services once and the gaining of repeat purchases.
And according to another research done by cross-sectional analysis, says that, a five percent improvement in customer retention is responsible for twenty-five to eighty-five percent of the profit.
Also, given their chronic needs, once a company gets a patient, good customer retention programs will keep the revenues and profits flowing for a long time.
These expenses include the cost of advertising, headhunting fees, human resource costs, loss of productivity, new hire training, and customer retention -- all of which can add up to anywhere from 30 to 200 percent of a single employee's annual wages ...
Companies often develop customer retention strategies to reduce churn rate, particularly for the most profitable customer segments.
You should also be aware that big companies are not immune to these slower times, either, and you may be able to take advantage of bill credits or other customer retention programs for added savings.
 See also: Retention, Personal selling, Conversion ratio, Business plan, Make money
  
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