Environmental scanning involves continuous monitoring of the whole Business environment, primarily in order to identify Opportunities and Threats resulting from change. See also: SWOT analysis.
ENVIRONMENTAL SCANNING: The process of collecting information on various forces in the business environment that can impact the future of the company.
environmental scanning
SWOT Analysis
competitor analysis
ecological model of competition
Porter 5 forces analysis ...
Marketing managers may also design and oversee various environmental scanning and competitive intelligence processes to help identify trends and inform the company's marketing analysis.
[edit] Marketing strategy
Main article: Marketing strategy ...
 See also: Feedback, Tip, Ethics, Marketing research, Information technology
  
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