Family life cycle

family life cycle
various stages in family life resulting in different buying patterns. It takes into account changes in family structure and behavior accompanying progression from birth to death.

family size and family life cycle - e.g., single person, couple, family children, "empty nest", sole survivor
type of housing - e.g. affluent suburbs, council estates, agricultural areas, affluent urban areas ...

- geographic segmentations (their location) - demographic/socio-economic segmentation (gender,age, income occupation, education, sexual orientation, household size, and stage in the family life cycle) - psychographic segmentation (similar attitudes, ...

See also: Life cycle, Brand, Population