For example, heavy users of oil, such as airlines, will often enter into contracts in which they agree to make a series of fixed payments, say every six months for two years, ...
Scenario planning was invented by Shell, which remains a heavy user of the technique, and has been credited with making Shell significantly better prepared than the other major oil companies for the fall in oil prices in the 1980s.
As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.
 See also: Lock in, Advances
  
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