Line extension

line extension
adding of another variety of a product to an already established brand line of products.

Growing a successful brand also allows a company to develop sub-brands and facilitates an organisation if it wishes to create line extensions of its original brand ...

Price deals are usually intended to encourage trial use of a new product or line extension, to recruit new buyers for a mature product, or to convince existing customers to increase their purchases, accelerate their use, or purchase multiple units.

product development strategy - A product-market strategy whereby an organization creates new offerings for existing markets innovation, product augmentation, or product line extensions.

See also: Brand, Business plan, Line management, Business technology, Brand extension