marketing mix
combination of marketing elements used in the sale of a particular product. The marketing elements center around four distinct functions, sometimes called the Four Ps: product, price, place (of distribution), and promotion.
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Marketing Mix
Definition: Different marketing strategies a company employs to promote its product and service lines.
marketing mix - The activities controllable by the organization and include the product, service, or idea offered, the manner in which the offering will be communicated to customers, the method for distributing or delivering the offering, ...
Marketing Mix: Describes the decisions made by marketers to appeal to their target markets and includes product, distribution, promotion, pricing and services.
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Marketing mix - The elements of a business's marketing that are designed to meet the needs of its customers. The four elements are often called the 4 'Ps' - price, product, promotion and place.
MARKETING MIX: The combination of 5 controllable variables consisting of product, price, promotion, distribution and packaging to satisfy the needs and wants of customers in a targeted market.
Marketing Mix
A selection of products by a company from which a customer can choose. The advantage is that more customers will likely consider one of the options as opposed to purchasing from a competitor.
Marketing mix
The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; ...
Marketing Mix
Usually referring to E. Jerome McCarthy's 4 P classification for developing an effective marketing strategy, which encompasses: product, price, placement (distribution) and promotion.
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Often referred to as the 5th P of the marketing mix. Packaging is a way of promoting a good by including important information including nutritional, legal and safety requirements. It also acts as protection for the product.
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Taken together, the company's implementation choices across the 4(5)Ps are often described as the marketing mix, meaning the mix of elements the business will employ to "go to market" and execute the marketing strategy.
The four Ps of marketing, or as they are sometimes called, the marketing mix, are a set of tools used to gain an advantage in the marketplace.
Add internet marketing to your marketing mix
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The importance of internet marketing is continuing to expand.
The other three parts of the marketing mix are product management, pricing, and promotion. Distribution deals with how to get the product or service to the customer. It must answer questions such as: ...
Definition: Product, price, promotion, place. Often referred to as the marketing mix.
Related glossary term:
Boston matrix ...
Product, price, promotion, place. Also referred to as the marketing mix.
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For example, in marketing, the product life cycle is important. The stages of this life cycle are introduction, growth, maturity, decline, and withdrawal. Each stage of the cycle has implications for the marketing mix.
 See also: Feedback, Brand, Market segment, Tip, Perfect competition
  
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