mass appeal
nondirected marketing approach designed to appeal to all possible users of a product.
FALLACY OF MASS APPEAL: The logical fallacy of arguing that something is "correct" or "true" because a majority of the population thinks so. This is commonly used by both advertisers and politicians.
In a case like this, the fact that this is a broad-spectrum product with mass appeal may actually work against the promoter-- because it's too general.
 See also: Perfect competition, Feedback, Population, Tip, Keynesian
  
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