Mass market

Business Definition for: mass marketing
Dictionary of Insurance Terms
mass marketing ...

Many of the mass market best selling CD's are bundled when computers are sold and thus sell for a very small licence fee per copy ...

mass market An extensive, non-targeted demographic. mass production The production of a good on a large scale.

This is being marketed to the mass market. The fact is that the great majority of investors can barely understand the math involved. This is a zero sum game where for every winner there is a loser.

The services were pioneered for the mass market by first direct in 1989. Other providers active in the market in the early days included Girobank and Save & Prosper.

Often second-movers are able to overwhelm first movers by taking the first-mover's product from a niche consumer market to mass markets.

Marketers have outlined four basic strategies to satisfy target markets: undifferentiated marketing or mass marketing, differentiated marketing, concentrated marketing, and micromarketing.
Examples ...

Levels the playing field - In the past, the entrepreneur or small business owner was unable to compete with the larger companies which could afford to mass market products. The Web makes it possible for even the smallest of businesses to compete.

Definition: A niche market is a specialist area of the market. Niche marketing is therefore selling to that area of the marketing. It demands a very different approach to mass marketing of goods and services.
Related glossary term:
Niche market ...

to the world's financial markets means that forex trading (currency trading) can now be learned by anyone wanting to trade forex online. Forex trading strategies are being created and marketed to make forex day trading appeal to the mass market as a ...

for staff, they can be enclosed in shipments to keep your company name active in the customer's environment, encouraging repeat business. They can be given away at promotional shows, symposiums, and conventions - and even used as mass marketing tools.

See also: Banks, Career, Mergers, Marketing Strategy, Acquisitions