Mission statement

mission statement
a written expression of organizational purpose that describes how the organization uniquely meets its targeted customers' needs with its products or services
Related Terms: ...

Definition of
mission statement
General Management
formal statement of firm's goals a short memorable statement of the reasons for the existence of an organization.

Mission Statement:
To help investors grow rich through more business-like (i.e. more intelligent) investing.
Vision Statement: ...

mission statement - A statement that captures an organization's purpose, customer orientation and business philosophy.

Mission Statement: A brief description of your company's purpose, answering the basic question "Why do we exist?" Coupled with a vision statement, a mission statement can serve as a baseline for all business planning.

Mission statement - A brief statement of the purpose of a company.
Mixed economy - An economy in which some decisions about the allocation of resources are made by firms and households and some by the government.

MISSION STATEMENT: A long-term vision of what the company is and what it will become. Some statements include particulars on dealing with the customers, employees, or the business environment.

Such mission statements provide a snapshot of the organization and provide a focal point against which to match ideas and actions. They provide an important planning element because they define the organization's purpose and direction.

Job Corps Mission Statement
As a national, primarily residential, career development program, Job Corps' mission is to: ...

Mission Statement
This is a written statement of the organisation's long-term aims and objectives. It is written to support the purposes of an organisation and provide employees with an indication of what the organisation is trying to achieve.

The overall corporate mission statement should be communicated to all. Individual's goals should also be clear.

The company's mission statement or long-term strategic vision
A statement of the company's key objectives, often subdivided into marketing objectives and financial objectives ...

Whatever you do, DON'T put you mission statement on your homepage.
We just don't care.
We want benefits! What can your product do for me? Right now! ...

The entrepreneurs who start a company usually provide the initial vision and mission statement, and the role of the board of directors is to give advice on how to best implement this vision.

It results in behaviour that has been learned within a group or transferred between individuals over time. It may also be referred to as Organisational culture. See also: Meme, Mission statement, Social capital, Vision statement.

The Marketing Mix and 4 Ps: Understanding how to position your market offering
Supply and Demand Curves: Understanding price and quantity in the marketplace
Mission Statements and Vision Statements: The power of purpose ...

personal character, competence, and commitment to natural law principles. Principle-based leaders build these principles into the center of their lives, their relationships with others, their agreements and contracts, and their mission statements and ...

See also: Expense, Values, Vision statement, Long-run, Generally accepted accounting principles