National Brand
Marketing Dictionary:
national brand
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national brand
National Bureau of Standards
National Business Publications
national debt
national flood insurance program
national income
National Labor Relations Act (NLRA)
National Labor Relations Board (NLRB)
national mediation board ...
Significant barriers to entry (pass, given the international brand, also their huge customer base has a "network effect" sellers want to go to the auction site with the most users).
Store brand milk is often better than national brands, because it's most likely from a closer point of origin.
Chains, franchises and catalogs have built them into national brands today. Retail warehouse concepts continue to increase. Technology has enabled product scanning, sophisticated marketing techniques and Internet shopping.
 See also: Brand, Career, Franchise, Mergers, Acquisitions
  
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