New product development

new product development
preparation for full-scale manufacturing of a product not previously offered by that marketer, including these activities: conceptualization; concept testing and approval; research and development; prototype testing; ...

new product development
research and development
conjoint analysis
Quality Function Deployment
list of product failures ...

period from new product idea to sales readiness in new product development and manufacturing, the time required to develop a product from concept to market delivery.

The core problem from the supply chain perspective is getting good demand plans and forecasts from the people driving demand: marketing, sales promotions, new product developments etc.

product definition - A stage in a new product development process in which concepts are translated into actual products for additional testing based on interactions with customers.

Capacity management also deals with the capacity of an organization's processes - for example, new product development or marketing - as well as with capacity constraints that arise when various resources are combined.

VENTURE CAPITAL -- Form of capital investment for the establishment of a new business or new product development in an existing business, often in exchange for equity.

See also: Product development, Information technology, Market research, Mergers, Acquisitions