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Niche market

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Niche marketing
Definition: A niche market is a specialist area of the market. Niche marketing is therefore selling to that area of the marketing. It demands a very different approach to mass marketing of goods and services.

 


Niche Market
Definition: Specialized market where consumers share similar needs and can be efficiently reached.

Niche Market: A small and targetable portion of the market. Typically, this is a market not covered or addressed by the mainstream providers.

Niche Marketing -- Finding a Targeted Niche
Finding a targeted niche is the key to making money online. For more for a free report on todays hot trends. (04:57)
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Niche market - A small part of the market which major producers are not concerned with.

Niche Markets Abound - The Internet has opened up all sorts of niche marketing opportunities that either never existed before, or were too expensive to tap into.
3 ...

Niche Market
The area of a target market where a company or product is particularly strong. This specialization often results in super high quality by the specialist company and elimination of competition because of the uniqueness.

A niche market. As with everything online, you will be most successful if your products fit a niche that people go online to search for. It pays to research and anticipate social trends.

= IDENTIFY A NICHE MARKET FOR YOUR PASSION
Now, it's one thing to know what you're passionate about, it's quite another to identify an unmet need in that field.

Niche Market
This represents a particular segment of the market for a product or service. It normally has different requirements to the rest of the market and the product or service is specially designed to meet these needs.

Previously seen as a niche market, or something for institutional investors, the forex market, by 2010 had increased exponentially to an average daily volume of about $4 Trillion, ...

Weinstein, Art. Market Segmentation: Using Niche Marketing to Exploit New Markets. Probus, 1989.
See also: Market Segmentation
Wikipedia:
Target market ...

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You will need a real niche market to succeed. Businesses that serve other business rather than consumers have not yet been widely franchised and branded and so independent businesses can still do well in this area.

Entry fees help to defray the sponsor's expenses. Many writers who work in niche markets such as poetry find it easier to get published through chapbook and full-size manuscript contests rather than approach mainstream publishers with their work.

See also: Brand, Banks, Career, Job, Expense

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