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Penetration pricing

Business Penalty taxPension adjustment

penetration pricing
method of pricing a standard product. It sets a low initial price for a product in order to gain quick acceptance in a broad portion of the market.

 


Market penetration pricing
Definition: When a firm reduces price to increase market share
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penetration pricing strategy - Setting a relatively low initial price for a new product or service.

Market Penetration Pricing Strategy - if near term income is not critical and rapid market penetration for eventual market control is desired, then you set your prices very low.

Market Penetration Pricing - A Quick Market Entry Pricing Strategy
This strategy is used in price sensitive markets.
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Penetration Pricing
A marketing strategy used by firms to attract customers to a new product or service.

Market Penetration Pricing Strategy
A pricing policy whereby inventory prices are set very low to gain market control or penetration. Once obtained, prices are raised back to market standards.

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Dictionary Term
market penetration pricing
Dictionary Term
market-based pricing ...

pricing objectives
discounts and allowances
penetration pricing
price wars ...

See also: Skimming, Market share, Brand, Integration, Mergers

Business Penalty taxPension adjustment

 
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