Private brand

private brands
product brands owned by a retailer or a wholesaler rather than the manufacturer; also called house brands. They normally retail at a less expensive price than a national brand .
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Private Brands (business term)
Julius Gombos (Hungarian statesman & military leader)
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Private brand
Private Bus Operators Association (Sri Lanka)
Private Business
Private business exchange
Private business exchange
Private Business Network (Centrivity)
Private Business Radio
Private Cable Operator
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When large retailers buy goods in bulk and then put their own brand name on them, this is called store branding, label branding, or private branding. Co-branding is when two or more manufactures combine to sell their products.

Walgreen has developed well recognized private brands that now account for 17% of front-end sales and of course higher margins.

See also: Brand, Business technology, Personal finance, Career, Private label