Product mix

Product mix (product portfolio) - The particular mix of products that the firm is marketing. Or 2) involves planning and developing the right type of product that will satisfy fully the needs of customers. A product has several dimensions.

Service/Product Mix - this business, while involving both service and product, is distinct in that the quality of the service is often more important than the product received.

Service/Product Mix
The mix of complimentary products and services a business offers to entice sales. A business offering a product/service mix is usually more concerned about the quality of the service than the products being sold (e.g.

Dictionary Term
product mix
Dictionary Term
global marketing
Blog Post
Review of 2010: Emerging markets
By Ian Fraser and Anthony Harrington, December 21, 2010 ...

When we see firms that have achieved substantial and consistent growth or have strategically altered their product mix, in virtually every situation the firm has made an extraordinary commitment to developing a professional sales force.

' As a result, the report is 'specialized' to show the product mix proportions. In addition, each manager gets a bonus if food costs are below 20% of sales. This incentive is designed to reduce food waste and encourage sales of high-margin products.

Group of persons for whom a firm creates and maintains a product mix that specifically fits the needs and preferences of that group.

A company philosophy focused on discovering and meeting the needs and desires of its customers through its product mix.

An analysis of its territory.
Its current product mix.
Its facilities and equipment.
Its marketing polices.
Its customer profit.
Its promotional strategy.
[edit] Direct selling through foreign retailers and end users ...

CIBC caters to an institutional clientele, with emphasis placed on exchange listed derivative products. As a part of our product mix, we offer daily option analytics, risk capital for liquidity, and proactive execution.
Customer Portfolio Trading ...

Crack Spread: A refinery hedging the oil intake and product mix of output results in a crack spread roughly equivalent to the gross refinery margin.

An investment centre describes an organizational architecture in which managers are delegated decisions rights over input mix, product mix, sales prices and quantities, and decision rights over capital expenditures.
Investment expenses ...

Complexity of the taxpayer's product mix and the availability of valid percentages and ratios for each product ...

However, bank interest rates, because they reflect the products that the banks are trying to market to consumers, may also be changed to reflect the product mix that a particular bank is trying to promote.

If you compare the gross profit ratio to other companies, it provides a useful comparison, but you do have to use caution as no two businesses are alike, and even similar companies will have different customers, and different product mixes ...

See also: Expense, Franchise, Acquisitions, Career, Mergers