Promotional mix

Promotional Mix
Definition: Combination of techniques and media used by a company to project its image and promote its products.

Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a ...

Advertising is the promotion of goods, services, companies and ideas, most often through paid messages. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, ...

The promotional mix will often include sales promotion , advertising, direct selling and public relations elements.
Coca-Cola (5th Edition)
Property damage ...

See also: Sales promotion, Public relations, Personal selling, Brand, Compensation