Step 9: Generating Repeat Business
Once you have customers using your services, you need to be creative about finding ways to keep the relationship going as well as encouraging your customers to send others to your site.
Has acquired a critical mass of knowledge and a certain amount of brand reputation and significant repeat business. Operates across a range of geographies and practice areas.
To determine how profitable a customer is; think about the average order size, order frequency, margins, how price sensitive they are, amount of profitable repeat business, service levels, return rates, whether they pay you on time, ...
Lending institutions - non-governmental organisations, local co-operatives and banks - found lending to these people was good, repeat business.
Aside from being available in-house for staff, they can be enclosed in shipments to keep your company name active in the customer's environment, encouraging repeat business.
Skimming Pricing Strategy
A pricing strategy where you set the prices very high in the desire for quick cash with minimal desires for significant market penetration and repeat business.
shown that a customer's perception of an organisation is built as a result of their interaction across multiple-channels, not through one channel, and that a positive customer experience can result in increased share of wallet and repeat business.
 See also: Customer base, Brand, Privacy, Expense, Business plan
  
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