Sales Effort
Definition: Grand total invested in sales, either as the costs of salesmen salaries, publicity, and promotion.
According to this rule, sales efforts will be judged on the basis of whether they can be reasonably said to represent fair treatment for the persons to whom the sales efforts are directed.
I won't tell you that a typo will kill your sales effort. The same applies to grammatical errors. Use a spellchecker of some sort. I make a habit of pasting my text in MS Word and running a spell-check. It saves a lot of time later.
Promotion and greater sales effort in less obvious areas e.g. smaller towns, may cost less than interest payments to banks
Use of series and standard formats ...
individual responsible for directing the merchandise sales effort for a manufacturer, retailer, wholesaler, distributor, dealer, or advertising agency.
See also merchandising
Dictionary of Business Terms ...
Sales oriented companies can capitalize the cost of their sales efforts and advertising rather than expensing it as they go. This creates soft assets that may not have real value.
For prospect data, businesses can purchase data from compilers of business data, as well as gather information from their direct sales efforts, on-line sites, and specialty publications.
Analytics and modeling ...
Indirect sales may be used in conjunction with a company's direct sales efforts or may be used in lieu of hiring. Indirect sales are often made through resellers, such as specialty stores and big box retailers.
One segment of profit control is the need to maintain marketing control; that is, making sure the cost of publicizing the service can be recouped within a reasonable amount of time from the gross profits generated by the sales effort.
Most of the best performers seem to be concentrating their sales efforts on physicians, rather than institutional discharge planners, in order to capture potential clients earlier in the referral process.
 See also: Sales force, Brand, Outsourcing, Distributor, Acquisitions
  
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