DeSoto Airstream
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The best Car for quality was a LaSalle, the next was a Rambler Matador for performance and comfort; there were several PLYMOUTH, DODGE , DESOTO cars in between - the next was a Mercedes 500SEL combining comfort luxury and performance, all V8’s.
(There was a time in recent history when insiders said that Plymouth would follow Edsel, DeSoto and La Salle into automotive obscurity. The news of its death was exaggerated and Bob Hagin, a former Plymouth owner, is pleased.
Motoring Memories: Chrysler/DeSoto Airflow, 1934-1937
Steering you right: Car alarms
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Retractable headlamps did not become common as a standard feature until the 1960s (though DeSoto used them in 1942).
to the rumors that Dodge is looking to sell off the Viper brand the way General Motors sold off Saturn and Hummer. The other part of that rumor was if Chrysler couldn't unload the Viper marque, it would go the way of Pontiac (and AMC and DeSoto, ...
 See also: Chrysler, Plymouth, Pontiac, Porsche, Mercury
  
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