Environmentally benign

Not usually known for championing environmental causes, the Walt Disney Company has pioneered new technology using environmentally benign compressed air instead of gunpowder to launch fireworks.

- a loose term often used in marketing to inform consumers about an attribute of a product or service that has an environmental benefit. This term does not necessarily indicate all attributes of a product or service is environmentally benign.

See also: Water, Coal, Respiratory, Toxic, Reduce