International typographic style

The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity.

Led by Ernst Keller, and including Jan Tschichold and Theo Ballmer, among others, this generation went on to pioneer the dominant International Typographic Style after World War II. See also: Illustration.

See also: Movement, Art movement, Impression, Art movements, Impressionism