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Trade Dress
A product's unique packaging that uniquely identifies that product. For example: the bottle for Ms. Butterworth's pancake syrup bottle is shaped like the brand's namesake. Trade dress can be trademarked.
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trade dress : the overall image of a product used in its marketing or sales that is composed of the nonfunctional elements of its design, packaging, or labeling (as colors, package shape, or symbols) NOTE: Trade ...
Trade dress refers to a product's physical appearance, including its size, shape, texture, and design. Trade dress can also include the manner in which a product is packaged, wrapped, presented, or promoted.
trade dress
a product’s design, product packaging, color, or other distinguishing nonfunctional element of appearance
-- see TMEP 1202.02 for more ...
For example, the particular design of a bottle may qualify for copyright protection as a nonutilitarian [sculpture], or for trademark protection based on its shape, or the 'trade dress' appearance of the bottle as a whole may be protectable.
 See also: Trademark, Information, Law, State, Time
  
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