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Above-the-Line Advertising

Marketing & Web  Above-the-Line  Absolute Costs

Above-the-Line Advertising - advertising which employs one of five main media - the press, television, radio, cinema and posters.

Usually done through long-term above-the-line advertising and appropriate packaging and graphics. These traits inform brand behavior through both prepared communication/packaging, etc., and through the people who represent the brand - its employees.

See also: See also: Marketing, Strategy, Objectives, Buyer, Range

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