Above The Fold
Above The Scroll
Web (Google)
Marketing Terms
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Definition of Above the Fold
A search engine result is said to be above the fold when it appears on the first page of search results and doesn't require scrolling to view.
Above The Fold
[1] The portion of a newspaper's front page which is located above the mid-point (where the paper is folded).
Above the Fold: Describes the part of an email message or web page that is visible without scrolling down the page. This term is important because all content above the fold is assumed to be more valuable to the reader as they see it first.
Above The Fold: In the context of banner ad placement, above the fold generally refers to a banner placement on a web page that can be viewed without scrolling either horizontally or vertically.
Above the Fold " Part of a Web page or e-mail message that can be seen without scrolling. A newspaper term referring to text at the top of the page, literally above the fold.
Above the Fold - The part of the page you can see without scrolling down or over. The exact amount of space will vary by viewer because of screen settings.
Above the Fold: The portion of a web page that is viewable in the Internet browser window without scrolling. Ad units above the fold perform better and thus fetch higher prices than ad units below the fold ...
Above the Fold
On web pages, the part of the page that is visible on screen without scrolling.
above the fold - the section of a Web page that is visible without scrolling.
ad space - the space on a Web page available for advertisements.
affiliate - the publisher/salesperson in an affiliate marketing relationship.
above the fold The top portion of a Web page which can be seen without scrolling. The term is adopted from newspapers where it refers to the top half of the front page.
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Above the Fold - A traditional marketing term used to describe the top portion of a newspaper. On the web (or in email), it means the area of content in the browser viewable before scrolling.
Above the fold
Refers to the first screen viewed on a computer monitor when a document is opened.
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Above the fold
With reference to the top part of a newspaper, the term is used in Internet marketing to describe the top part of the page that the user can see without scrolling down.
Above The Fold
The content that can be seen on a screen without having to scroll down. In Email Marketing, this refers to the portion of an email that can be viewed in the preview pane.
to the top ...
Above the Fold - The part of a Web page that is visible once the page has loaded. It is normally the top part of a Web page.
Above the fold
The part of a Web page or email messagse that is visible without scrolling. Material in this area is considered more valuable because the reader sees it first.
Above the fold:
The ad appears on the top part of the screen before the users scrolls down.
Ad Server:
Technology used to serve online advertising.
ATF (Above the Fold)
This is the part of the user's screen that is always displayed.
Audioblog
An audio web log in MP3 format and available for download to an MP3 player or a computer.
Above The Fold - Any area of a web page that is viewable without the viewer having to use the vertical scroll bar. Ad space in this area is usually more expensive since it is more likely to be viewed by the visitor.
Newest Term
Landing Page ...
above the fold
The viewable area of the window. Approximately 50% of viewers scroll below. Anything you have to scroll down to see is ‘below the fold'
affiliate marketing ...
Above the Fold A term traditionally used to describe the top portion of a newspaper. In email or web marketing it means the area of content viewable prior to scrolling.
Fold: "Above the fold," refers to an ad that is immediately viewable on a mobile webpage or app without requiring the user to scroll down (or sideways) to see the ad.
Above the foldRefers to part of the email message or Web page that is visible on the screen without scrolling. Because the reader/recipient sees this area first, it is considered to be the most valuable.
Fold - this word has come from advertising where ‘above the fold' means the part of a website that is immediately visible without scrolling down.
Also, there should be at least three clickthrough links embedded in the copy, with at least two above the fold.
 See also: Market, Marketing, Advertising, Ad, Advertiser
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