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Absolute Cost Advantage

Marketing & Web Above-the-Line AdvertisingAbsolute Costs

absolute cost advantage
the cost advantage one company has over another if it has a cheaper source of raw materials, control of superior knowledge through patents, cheaper manufacturing or assembly costs, or similar benefit ...

 


the minimum costs that an organisation must bear to remain in business. See Absolute Cost Advantage.
a new product introduction which does not manage to recover its production and marketing costs; the company incurs a financial loss.

See also: Cost Advantage, Patent, Company, Benefit, Rough