absolute costs - The actual total cost of placing an ad in particular media vehicle.
access period - Television time period (7:30-8:00pm ETZ) returned to the local stations by the networks under a 1970 FCC ruling.
absolute costs
the minimum costs that an organisation must bear to remain in business, see absolute cost advantage
accelerator principle ...
 See also: Variable, Perceived, Opportunity, Listening, Combination
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