SEM: Accessible URLs
As we saw in our discussion of Site Navigation, it is vital that web marketers create a site structure that easily allows search engines to negotiate through the site in order to locate content.
Alt tags also make web pages more accessible to the disabled. For example, a vision-impaired user may have a web browser that reads aloud the text and alt tags on a page.
access URL A URL used by a payment switch (which see) to enable delivery of a purchased product. The access URL contains the name of the server which can provide the product, the identification of the product, an identification of the buyer (e.g.
Access Number:
An access number is a telephone number used by the modem in a computer to communicate with an Internet Service Provider allowing for online access.
accessibility
one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, ...
Access Barriers - factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
access period - Television time period (7:30-8:00pm ETZ) returned to the local stations by the networks under a 1970 FCC ruling.
Accessibility
An approach to web design where different browsers and settings are taken into account, ensuring that all people will be able to view the site.
to the top ...
Htaccess
.htaccess is an Apache file that allows server configuration instructions.
HTML
HyperText Markup Language - the basics for all web coding.
.htaccess - Apache directory-level configuration file which can be used to password protect or redirect files.
Timed Access
A trial model whereby the users are charged for access to the app/game. Games like World of Warcraft
Up-Sell ...
Access 2000 is one of many services offering full-featured access (SLIP, FTP, WWW) to the Internet.
Accessibility of segment: Is it easy for you to target and reach your segment? Can they be reached with basic communication tools such as radio and TV advertising?
Access to technology, core competences or management skills. For example, Honda's relationship with Rover in the 1980's.
To gain entry to a foreign market. For example, any business wishing to enter China needs to source local Chinese partners.
.htaccess file - A file with one or more configuration directives placed in a web site document directory. The directives apply to that directory and all sub-directories.
HTTP - Stands for "Hypertext Transfer Protocol.' ...
Web Accessibility Initiative (WAI)
Google : WWW : Web Usability
Yahoo : Computer Science : User Interface ...
see Access Barriers; Market Entry Barrier.
an exchange in which one good is traded for another; money is not involved.
exchanging goods for others of equal value.
Prime Access - The prime access time is 7:30pm to 8pm. See, Daypart of Fringe.
Prime Time - Peak evening television viewing time, most often 8-11PM, Monday through Saturday, and 7-11 PM Sunday (EST). (See also, Dayparts) ...
PRIME ACCESS
The television time period that falls between the evening news and prime time, generally 7 p.m. to 8 p.m.
To quickly access websites frequently visited a site can be bookmarked, or added to the favorites in a browser. Some sites offer a link to visitors to automatically bookmark them.
Get Answers ...
Bonus Tip: Access Google’s keyword search tools to discover how web surfers word their searches. Include their popular key phrases in your tweets, and they’ll find you.
Web Accessibility Initiative
Web 2.0
A term that refers to a second generation of Internet-based services.
How Can You Access and Correct Your Information?
You may request access to all your personally identifiable information that we collect online and maintain in our database by emailing us at the usual address.
COMMON USER ACCESS (CUA): The standard by which all software applications designed to run under Microsoft's Windows must adhere.
Direct access A disk is a direct access device. Tape drives are not direct access because to find data on them, you have to read all the way through thousands of records to find the one you want.
Course material accessed via the internet or a company intranet
Objectives
Off-The-Shelf
Offensive Marketing
OINK
Online Learning ...
- Joshua Katinger, Accession Media, LLC
This was a great SEO workshop! Nick Stamoulis of Brick Marketing definitely knows the SEO industry and how to get the job done.
Provides access to a wide range of articles that address a variety of online marketing topics.
Application Program Interface (API) An API enables a programme (application) to access another programme (application), and transmit data to/from it.
Two-tier pricing involves an attempt to entice the consumer into buying a product at a low price with the expectation that he or she will buy accessories later.
This lacework was washed and repaired ready to be sewn onto new body material or to be sorted into batches of like design to be made into new 'all lace shawls' and accessories.
M-Commerce: [mco] M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a cell phone or a PDA.
In these cases computer time and data storage facilities are accessed over the Internet and users don't need to know where the hardware that does the data processing is.
The WAP also allows the mobile access to Internet. It was launched by manufacturer’s consortium of mobile phones, among which Nokia, Ericsson and Motorola.
The most common method to track the number of feed accesses or individuals accessing a feed is to use a 3rd party feed host. Companies like FeedBurner essentially track feeds based on accesses.
A business that provides access to the Internet. It's services are available to either individuals or companies, and include a dial-in interface with the Internet. Software supply, and often a website and intranet design.
Access the opinions of millions of consumer and specialty panelists in 200 countries and territories with GMI Global Panels.
The only way to accurately track this is to require each visitor to login with a unique user name to gain access to a site.
Alt Text: The Alt text is an HTML attribute that specifies alternative text to be displayed (or to be "read aloud" by special accessibility software) when non-textual elements of a web page cannot be displayed; ...
These are the services provided by hosting companies that allow people to store files on a server which everyone can access.
access Access to library materials and services, on one dimension, is represented in the location of physical facilities. Because libraries are travelled-to outlets, marketing location theories can be applied successfully to library siting.
World Wide Web (WWW or Web): The Web computer users to access information across systems around the world using URLs to identify files and systems, and hypertext links to move between files on the same or different systems.
Mobile sites that are accessed via your own mobile carrier portal. Only customers of that specific carrier can access these mobile sites.
Opt-In
An individual has given a company permission to use their data for marketing purposes.
One hit is recorded for each file request in a web server's access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page's HTML file.
Landing page - the page of a website that is accessed when an email reader or viewer of an advertisement clicks on a link to receive more information; the landing page is not otherwise accessed through the general navigation of the website ...
The distribution of marketing communications through mass media that, while often offering access to audiences with some common characteristics due to a shared interest in the content of the media vehicle, ...
Freedom of Information Act: Ensures the protection of the public's right to access public records - except in cases violating the right to privacy, national security, or certain other instances.
Company that provides a web based service. Clients access the service by interfacing with a web server. No software is installed on their computers. The tasks are performed remotely by the ASP's servers - the service is hosted remotely..
Business format franchise: allows a franchisee access not only to a product concept, but also to a comprehensive package that allows the product or service to be delivered in a standardised way regardless of the location.
ISP (Internet Service Provider) or IAP (Internet Access Provider) - is an organization or business that offers to consumers access to the Internet and related services.
The software used to view, manage, and access web pages by interpreting hypertext and hyperlinks. Two of the most common browsers are Netscape Navigator and Microsoft Internet Explorer.
Off-Price Chain Features brand-name apparel and accessories, footwear, linens, fabrics, cosmetics, and/or housewares and sells them at everyday low prices in an efficient, limited-service environment.
Anyone with web access can change information appearing on Wikis, which can be about broad or specific topics. Wikis are becoming increasingly popular Web sites as people search for quality and (hopefully) unbiased information.
an auto accessories manufacturer targeting motoring magazine readers. Also, a campaign jointly sponsored by a number of disparate organisations that are non-competitive but have a particular interest in common.
A unique visitor is a count of the number of individual users who have accessed a web site during a given period of time, usually 30 days.
Client - this is internet terminology for when your computer accesses information from the internet (or any network) and it becomes the client of the server that is hosting the information.
Cross-Sell The process of selling similar priced products, accessories and services to customers. See also: Up-Sell
Leave my Glossary " Search my site for B2B Marketing Strategies ...
Interactive Voice Response (IVR): Recorded or digitized text messages that can be accessed electronically by using a telephone.
International Priority Airmail (IPA): A volume, lower-cost First-Class Airmail service provided by the U.S. Postal Service.
It is a way for websites and search engines to publish search results in a standard and accessible format. Originally developed by Amazon and recently adopted by Yahoo! ...
Software-as-a-Service (SaaS) - A way of deploying software so that users access the software 'on-demand' as a web-based service, and the software vendor hosts the application on its own web servers ...
 See also: Market, Marketing, Service, Product, Internet
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