ACCOUNT EXECUTIVE (A/E) - The agency employee responsible for a client's marketing and administrative efforts. At Motto Advertising, account executives deal directly with the client, vendors and the media.
account executive - The individual who serves as the liaison between the advertising agency and the client.
Account Executive
The advertising agency employee who is responsible for maintaining the relationship between the agency and the client.
Contributed by: MarcommWise Staff
Adjacency ...
A/E - An account executive (A/E) is an advertising agency employee assigned to a client and responsible for overseeing the services provided to the client.
Account Management - Within an advertising agency the account manager or account executive is tasked with handling all major decisions related to a specific client. These responsibilities include locating and negotiating to acquire clients.
See also: B-Roll Account Manager an advertising sales representative responsible for a major customer account or group of major accounts; also referred to as an account executive.
a sales representative responsible for a major customer account or group of major accounts; also referred to as an account executive.
 See also: Advertising, Executive, Market, Customer, Manager
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