Account Manager an advertising sales representative responsible for a major customer account or group of major accounts; also referred to as an account executive.
Account Manager
The special breed of person who liaises between the client and the agency.
to the top ...
Account Manager/Executive
Generally the person in any company responsible for selling or promoting the services which the company has to offer.
Account managers work for an agency with the client (an agency's customers are called 'clients'). Very often they will spend a lot of time with the client working as part of their marketing team.
Account manager
A member of agency staff who looks after the client side of a particular account
Added value ...
A MARKETING GLOSSARY: Account Manager Vendor representative in charge of specific customers or partners.
Affiliate A website that will drive traffic to another site for a percentage of sales.
Account Management - Within an advertising agency the account manager or account executive is tasked with handling all major decisions related to a specific client. These responsibilities include locating and negotiating to acquire clients.
As we stated above what’s the point of all that hard work of attracting customers if we cannot retain them? Methods used to retain, may include, loyalty cards, a good customer service section, and an individual account manager if it is a large ...
 See also: Manager, Market, Marketing, Customer, Offer
|
