B2B Marketing Accountability
Your boss wants to see evidence that the money and resources invested in the company's business-to-business marketing activities are really paying off.
accountability Libraries like private sector businesses are increasingly called upon to make all units accountable for results. Growing funds are needed for technology as opposed to only books.
Principle 1: Accountability
The Canadian Marketing Association is responsible for personal information under its control and will designate one or more persons who are accountable for CMA's compliance with the following principles.
"The beauty of direct mail is one word -- accountability," says Diane Wiederstrom of Grizzard List Services in Atlanta and a 16-year veteran of direct mail techniques.
Occasionally, plans will be made at the functional level, to allow managers to specialize and to increase managerial accountability. Marketing, for example, may be charged with increasing awareness of Microsoft game consoles to 55% of the U.S.
HIPAA: Under the Health Insurance Portability and Accountability Act, healthcare entities must take specific steps to protect the privacy and personally identifiable information of their patients, including names and diagnoses.
Also, they want to see that some accountability has been built into the plan so that the plan is not just fluff but results in measurable actions.
Health Insurance Portability & Accountability Act:
HIPAA provides the requirements for security and privacy of health data. Before conducting health care research become familiar with HIPAA.
a division of an organisation with responsibility for generating its own income, and with accountability for profits
profit objective in pricing
setting prices with short-run profits rather than long-term market share in mind ...
Profit Centre - a division of an organization with responsibility for generating its own income, and with accountability for profits.
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Pay-per-sale ; An advertising pricing model in which advertisers pay agencies based on how many consumers actually buy something as a direct result of the promotion. Despised by agencies for the wretched accountability it brings to their lives.
 See also: Market, Account, Marketing, Product, Offer
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