audience accumulation
Usually abb. to CUME.The process by which the total audience to a particular campaign of advertising builds, over time. CUME represents the unduplicated reach of a campaign or individual media vehicle.
audience composition ...
Audience Accumulation
The number of people, households, or organizations exposed to a single media vehicle over a designated period of time.
Contributed by: MarcommWise Staff
Audience Composition ...
Audience accumulation: The total number of different persons or households exposed to a single media vehicle over a period of time (see Cumulative audience.
audience accumulation - The process by which the total audience to a given flight or campaign builds over time. Accumulated, or "CUME", audience is the sum total of different individuals exposed one or more times to an advertisement.
Survey - An accumulation of a sample of data or opinions considered to be representative of a whole. Surveys are useful in public relations to support a client's claim(s).
Accumulation An audience-counting method, where each person exposed to a specific vehicle is counted once within a certain time period. Acetate Transparent plastic sheet frequently used for overlays in ad layouts.
Return of Premium Benefit: A type of nonforfeiture benefit included in some long-term care policies that provides a cash value accumulation and return of premiums in the future to insureds who receive no policy benefits or minimal benefits ...
Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.
USAGE FEE
The practice of assigning each city in the U.S. points abased on population. An actor’s residuals on television commercials are calculated based on the accumulation of these points in 13-week cycles.
V ...
The headbands conceal the glue or other binding materials and are said to offer some protection against accumulation of dust (when properly attached). Such pands, placed at the bottom of the spine, are known as footbands.
The plotted relationship between the amount of products produced and the cost per unit over time from launch. As more units are produced, the cost per unit usually declines, an effect that is partially attributable to the accumulation of experience.
 See also: Combination, Service, Market, Product, Audience
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