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see Action Program.
a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when; also called an Action Plan.
a systematic approach to the achievement of marketing goals, steps in the process include situation analysis, setting of objectives, strategy formulation, development of action programs, implementation, and control, review and evaluation ...
Marketing Planning Process - a systematic approach to the achievement of marketing goals. Steps in the process include situation analysis; setting of objectives; strategy formulation; development of action programs; implementation; and control, ...
(Kotler) marketing plan A document composed of an analysis of the current marketing situation, opportunities and threats, analysis, marketing objectives, marketing strategy, action programs, and projected income statement ...
 See also: Features, Marketing, Variable, Access, Advertising
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