ad blocking
Definition
The blocking of Web advertisements, typically the image in graphical Web advertisements.
Ad Server - A computer, normally operated by a third party, that delivers and tracks advertisements independent of the web site where the ad is being displayed.
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Ad Copy - Definition of Marketing's Ad Copy ...
Ad copy is a term that refers to the main text of a clickable advertisement, whether it is a contextual or a pay per click ad.
Ad Clicks:
Often also referred to as 'Ad Click Through'. It just means how many times your ad was clicked.
Ad Agency
[1] An business that designs and produces advertisements to call public attention to its clients.
an ad that displays in a new browser window behind the current browser window.
7. Choose your ad environment carefully. Your better mousetrap may not be appreciated in Gourmet magazine.
8. Study competitive ads and make sure that yours is different. Work hard to make it stand out.
ad serving system A system which inserts ads (usually banners) into Web pages when the pages are accessed by a user. The Web page and the ad may be served (i.e. delivered) by entirely different companies using geographically separated servers.
Ad Position
For sponsored link text ads, the place on the search engine results page (SERP) where the ads are displayed.
Ad Recall:
This measures a respondent’s recollection or recall of an advertisement. The respondent’s answers provide insight to the most memorable attribute of the advertisement.
Ad click rate - The ad clicks/ad views ratio (can be multiplied by 100 to express the result as a percentage) ...
Ad Tracker - A computer program that counts the number of times people click on a special link you create with the program. Some ad trackers can count the number of sales made as well as clicks.
Ad space: An ad space is a space on a mobile web page or within an app that is reserved for ads.
Ad Copy: The actual text used for a campaign.
Ad Impression: One person viewing one ad.
Ad Hoc Network - A temporary grouping of stations to carry a specific program.
Adjacencies - Commercial announcements which are next to, or adjacent to, a program rather than in breaks within the main body of the program.
Ad Hoc Network
A group of stations that is formed for a special purpose, such as the showing of a one-time TV program or series. Ad hoc is Latin for "for this." ...
ad space - the space on a Web page available for advertisements.
affiliate - the publisher/salesperson in an affiliate marketing relationship.
Ad views (impressions): The number of times an ad banner is served up and viewed by visitors.
Ad space - a designated area on a web page reserved for ads.
Affiliate marketing - this involves websites selling or promoting something from another website and receiving some sort of commission or percentage in return.
Ad Group Bid
The default bid you set to apply to keywords in an ad group. You can override the ad group bid for a keyword by setting a custom keyword bid.
Ad Click Rate: Sometimes referred to as "click-through," this is the percentage of ad views that resulted in an ad click.
Ad Hoc Research - A special type of research specifically for a particular client, or for a particular market.
Ad Space
The allotted space on web pages for Online Advertising.
to the top ...
Ad Optimization
Automated and semi-automated means of optimizing bid prices, placement, targeting, or other characteristics that are usually carried out in 3 manners: behavioral targeting, contextual targeting, ...
Ad Specs:
The pixel and kb specification of an advert.
Affiliate Marketing:
Performance based online marketing.
Ad hoc market research
Ad-hoc research focuses on specific marketing problems. It involves the collection of data at one point in time from one sample of respondents
Added value ...
Full Ad Delivery
An expression for those ads that are displayed for all the searches that match the keywords they target.
G ...
Text ad - an advertisement using text-based hyperlinks rather than images
Text, plain - see plain text
Title tag - an HTML tag used to define the title of a webpage and thereby displays the title text in the top line of a Web browser ...
Text Ad - An online advertisement that contains only written copy. Paid listings found on the results pages of the main Search Engines are currently Text Ads, although this is starting to change.
Blind Ad
An advertisement that does not identify the advertiser, but provides a box number for replies.
Contributed by: MarcommWise Staff
Blocking Chart ...
Banner Ad
An advertisement that is displayed on a web page or email. Typically the ad is 'clickable' and redirects the respondent to a specific web page.
Banner Ad
A rectangular display advertisement placed on a website or participating search engine. Clicking on the ad takes you to the sponsors landing page.
Banner Ad: An electronic advertisement or billboard such as an animated GIF, Flash Movie, JPEG that advertisers a product, service, or web site.
For an ad to be successful it must have the following four elements:
1. Exposure
Must physically reach the consumer ...
Banner Ad: Advertising in the form of a graphic image.
Blog:
Acronym for 'web log', a blog is basically a journal that is available on the web.
Banner ad; A banner is the small boxed message that appears atop commercial websites (usually the home page) - o on the first page of an e-zine - and are usually hotlinked to the advertisers site.
Banner Ad
A picture of an image graphic that appears on a website (most commonly at the top and right hand side) that contains special HTML or Javascript code that redirects the internet user to another location on the web.
Pop-Up Ad - An advertisement that displays in a new browser window.
DISPLAY AD - An illustrated advertisement in a newspaper or magazine.
DOG AND PONY SHOW (colloquial) - An elaborate pitch or presentation of an advertising campaign.
ad transfers
The successful display of an advertiser’s website after the user clicked on an ad.
Ad - Advertisements a searcher sees after submitting a query in a search engine or web site search box. In PPC, these ads are usually text format, with a Title, Description and Display URL.
AD COPY
The actual text used for an ad campaign.
AD INVENTORY
The total available inventory to sell in a given period.
Ad networks are a game of margins. Marketers who track user action will have a distinct advantage over those who do not.
See also: ...
In ad parlance, the Net has come a long way, baby. Just a year ago, Web site operators were wringing their hands over disappointing ad sales--$301 million for the full year, hardly a flyspeck amid the $175 billion pumped into all U.S.
One ad will probably do nothing. To get attention, you need to run several.
Be aware of time differences. Your target audience might be listening at certain times of the day or night. That’s when you should run your ads.
An ad impression is the instance of an ad showing in a SERP or a page belonging to a search engine's content network.
Definition of Negative Keyword ...
Spec Ad
A preliminary layout showing the position of illustrations and text of a proposed ad.
Special colour
A specific colour or tone not possible through regular four-colour process, e.g., fluorescent or metallic.
A- AC AD AF AI AL AN AR AS AV
A-roll The primary material (cf. B-roll) in film editing.
e.g., ad spending, sales force compensation
media used
targeted users
Identify planned changes directed to the distributor network: ...
banner ad
Linkable online graphic display advertising. A branded advertisement, often found at the top of the page
blog ...
Buying ad space in an e-mail newsletter. Advertisers pay to have their ad (text, HTML or both depending on the publication) inserted into the body of the newsletter.
However, the ad will not be displayed if the search query is "shoes for running". [edit] Pop-under A pop-up that appears underneath the currently active web browser window. An annoying, if not shady, tactic used by some web advertisers.
Pop-Up " Ad or message that "pops up" in your browser window.
Positive Option " Type of offer where the customer is given the opportunity to purchase repeatedly, but where there is no implied obligation.
Example of banner ad: [image:]
Banner Blindness - Banner blindness is a usability phenomenon in which a website visitor completely overlooks a banner.
Online - the active listings (a keyword and ad combination) currently in your account
Offline - are all of the listings you have elected to make offline (account may be switched off, or that listing has manually been switched to the offline setting) ...
Banner An ad on a Web page that is usually linked to the advertiser's site.
B2B B2B is an acronym for "business-to-business" referring to commerce between businesses.
Media planning is all about reaching the target consumers and saving ad-spend by optimising per individual cost and must be based on reliable research.
keyword - this will display your keyword in the ad in lower case
Keyword - this will display your keyword in the ad with the first letter capitalised
KeyWord - this will display your keyword in the ad with all first letters capitalised ...
The landing page is the page on which a visitor "lands" after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link.
 See also: Market, Marketing, Advertising, Internet, Click
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