Added Value

Added Value The increase in worth of a product or service as a result of a particular activity - in the context of marketing, the activity might be packaging or branding.

Added Value - the increased worth of a firm's offering as a result of marketing; four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness. ADI - See Area of Dominant Influence.

Added Value The value that is added to a product or a service as a result of a particular process. Topic areas: Communications and Marketing Address Correction ...

Value Added Value Added Tax Value Analysis the rating by a buying organisation of slightly different product offerings for the same task on a scale to select the most appropriate.

Added Value - Packaging design and structure can add value to a product.

Adding Value to Added Value - Oct 10, 2001 Summertime's Over: Time to Work - Sep 26, 2001 Finding the Silver Lining - Sep 12, 2001 What Is the Sound of One Ad Branding? - Aug 29, 2001 Reply Hazy, Try Again Later - Aug 15, 2001 ...

integrated marketing communications - A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines-for example, general advertising, ...

Sales promotion an activity or material that acts as a direct inducement by offering added value to or incentive for the product to resellers, sales people or consumers (471, 538) ...

See also: Market, Marketing, Value, Product, Sales