Added Value

added value
the element(s) of service or product that a sales person or selling organization provides, that a customer is prepared to pay for because of the benefit(s) obtained, added values are real and perceived, tangible and intangible, a good, ...

Added Value - the increased worth of a firm's offering as a result of marketing; four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.

Added value
Added value refers to the increase in worth of a product or service as a result of a particular activity.

Added value
The increase in worth of a product or service as a result of a particular activity - in the context of marketing, the activity might be packaging or branding.
Adopter categories ...

Added value
Increased worth of a brand due to a particular activity such as packaging or customer service
Advertising ...

perceived added value sufficient to to bear price premium.
Option five - focussed differentiation
perceived added value to a 'particular segment' warranting a premium price.

Added Value - Packaging design and structure can add value to a product.

Integrated Marketing Communications This is a concept of marketing communications that recognizes the added value of assuring that all communication vehicles (including sales force, customer services, ...

integrated marketing communications - A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines-for example, ...

See also: Value, Market, Product, Marketing, Customer