ADI

ADI - Area of Dominant Influences, ARB's definition of the exclusive geographic area consisting of all counties in which the Home Market Stations receive a preponderance of total viewing hours.

ADI (Area of Dominant Influence): The geographic area dominated by the television stations in a given market.

Area of Dominant Influence (ADI): Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater share of the viewing households than those from any other market; ...

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