Adopter Categories and the PLC
The adopter categories help explain the shape of the life cycle for many products. For instance, consider how a new household cleaning product may become successful.
Adopter categories
Five groups into which consumers can be placed according to the time it takes them to adopt a new product or service. The five categories are: ...
adopter categories Persons or agencies that adopt an innovation are often classified into five groups according to the sequence of their adoption of it.
the ranking into which adopters of a new product fall according to their willingness and speed to embrace a new product; adopter categories are normally listed as innovators, early adopters, early majority, late majority and laggards.
People who choose new products carefully and are often consulted by people from the remaining adopter categories
Early majority
People who adopt products just prior to the average person ...
 See also: Market, Product, Marketing, New product, Adoption
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