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Adoption Process - the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process ...
see Adoption Process.
a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.
see Competitive Advantage.
innovation-adoption model - A model that represents the stages a consumer passes through in the adoption process for an innovation such as a new product. The series of steps includes: awareness, interest, evaluation, trial, and adoption.
 See also: Variable, Price, Advertising budget, Segmentation, Service
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