Adoption Rate Determinants

adoption rate determinants
factors which influence the rate of adoption of a new product, see communicability, compatibility, complexity, divisibility, and relative advantage ...

See Adoption Rate Determinants. Relative Market Share the size of a company's share of the market compared to that of competitors.

Divisibility - the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.

Relative Advantage - the degree to which a new product is superior to an existing one; a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
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See also: Product, Sales, Adoption, Marketing, New product