Advertiser: The person selling the goods or service; also knows as the merchant. The advertiser or merchant pays affiliates for sending traffic to the merchant's web site after a product or service is purchased.
Advertiser (also Merchant or Retailer): Any website that markets and sells goods or services.
advertiser (buyer)
the company that buys the product from the distributor to use as promotional tool
advertising ...
Advertisers that work with keyword phrases use search engine optimization techniques to ensure that they are getting the most out of a particular keyword phrase, and drawing the type of visitors that they are looking for, ...
Advertisers paying for links to their websites to appear on internet search engines along side search results, sometimes as "sponsored links", based on keywords entered into the search engine. See 'Search Marketing'.
Advertisers often look favorably at placements that are high on the page, assuming that their ads will be viewed and clicked more often.
advertisers, and their agencies to certify circulation statements of magazines and newspapers. .
absolute costs - The actual total cost of placing an ad in particular media vehicle.
advertiser
The company paying for the advertisement.
advertising agency ...
An advertiser's authorization (often through the advertiser's ad agency) for a publisher to run an ad in a specific issue at the agreed upon rate.
Contributed by: MarcommWise Staff
Integrated Marketing Communication ...
If advertisers still aren't satisfied, they can follow the path carved out by marketing heavyweight Procter & Gamble. It was one of the first companies to pay a Web site operator for ads only when someone clicked on them.
For advertisers cooperation with a CPA Network can be a great way to expanding the base of customers or to making sales.
Nielsen Advertiser Services (NAS) - A media research service for national advertisers from Nielsen Media Research. The service customizes national and local ratings data to conform with national advertisers' regional brand campaigns
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From the advertiser's point of view the advantage of using CPA networks is that they only pay out money when a specific event happens. From the marketer's perspective the advantage of CPA networks is that the payout per action can be very high.
Where an advertiser pays for each display (impression) of their advertisement (usually a banner)
pay-per-action (PPA) ...
Is when an advertiser is given a guarantee that they will be the only advertiser in their product category appearing in a particular magazine, television program etc.
Eye tracking ...
Newspapers
Advertisers, Agencies & Associates
Français
Resource Center ...
Cheating the advertisers by clicking on links with no intention of converting but rather to generate revenue for the web sites serving the ads.
Clickthrough Rate (CTR) ...
System where an advertiser pays an agreed amount for the number of times their ad is seen by a consumer, regardless of the consumer's subsequent action.
cost per click - advertisers are only charged when ads are clicked on
CPM - advertisers are charged a certain amount per ad impression. Advertisers can target sites based on keyword, category, or demographic information.
AdSense ad formats include ...
This is fine for advertisers who would rather not get involved in the selection process for their best possible wording.
Exclusivity - If an advertiser requests their banner not be shown in rotation on the desired pages, they are requesting exclusivity.
Selective Binding Programs for Advertisers the customising of magazines and similar print media for specific groups of subscribers and advertisers; in selective binding programs, same issue of a magazine can be tailored for different audiences.
Clicks (click-throughs)One click is registered each time a user clicks their mouse on an advertiser's ad and is taken to their website. For PPC ads, an advertiser only pays when an actual click is registered, not each time the ad is displayed.
List rental The process in which a publisher or advertiser pays a list owner to send its messages to that list. To comply with the Privacy Act this usually involves the list owner sending the message's on the advertiser's behalf.
Package (1) A combination of programs or commercials offered by a network that is available for purchase by advertisers either singly or as a discounted package deal. (2) A merchandise enclosure or container.
Banner An ad on a Web page that is usually linked to the advertiser's site.
B2B B2B is an acronym for "business-to-business" referring to commerce between businesses.
[edit] Pay-per-post (PPP) A website designed to help content creators such as bloggers find advertisers willing to sponsor specific content.
Affiliate Program: [aff] An affiliate program is a form of advertising, on the web, that rewards the affiliates (self-selected advertisers) for driving traffic to the advertiser (PPC) or for subsequent transactions (CPA).
Paid Listings: The listings that Search Engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold.
advertisement A message from a company (the advertiser) to potential customers that attempts to influence or reinforce the customers' attitudes and/or behavior toward purchasing the advertiser's products or services, ...
In this advertising model, the advertiser pays a flat fee or percentage of sale for each conversion, regardless of click-through or conversion rates.
First, an advertiser determines what maximum amount per click they are willing to spend for a keyword. If there is no competition for that keyword, the advertiser pays their bid, or less, for every click.
Advertising has a number of benefits for the advertiser. The advertiser has control over the message. The advert and its message, to an extent, would be designed to the specifications of the advertiser.
The more selectively targeted the audience, the more valuable this audience is to advertisers since with targeted advertising promotional funds are being spent on those with the highest potential to respond to the advertiser's message.
Direct Marketing The sale of a product or service by the advertiser directly to the buyer without the use of a retail outlet. It is an action taken by the advertiser. See also: Direct Response =Or More.
The rapid and sustained consolidation of media properties over the last decade, particularly within the outdoor segment, is leading toward simplified buying for advertisers across multi-media platforms.
Advertisers bid on keywords that are associated with their market. Once a user searches using those keywords, ...
CPA - Cost Per Action: The price paid by an advertiser for each 'action' that a content site delivers. 'Action' may be a sale, a lead, a successful form fill-out, a download of a software program or an e-commerce sale of a product.
Also known as search engine advertising, paid search, or sponsored links, PPC is an online advertising model where advertisers pay only when a user clicks on an ad that links to the advertiser’s web site.
Click fraud can be used to penalize advertisers by driving up their costs to the point that they curtail advertising spending or otherwise modify their behavior in ways that benefit competitors.
Contextual Advertising - A feature offered by major search engine advertisers allowing your advertisement to be placed next to related news articles and on other Web pages.
Sites that sell advertising will guarantee an advertiser a certain number of impressions (number of times an ad banner is downloaded and presumably seen by visitors.), then set a rate based on that guarantee times the CPM rate.
Paid placement is a program in which advertisers' listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding.
This is an online advertising method where the advertiser pays the company who host their advertisement each time a visitor clicks on their advert.
This tells advertisers their percent or share of the total advertising (dollars) for their particular category during a certain period of time in a given market, i.e.
An advertiser bids for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic (organic) search results.
Targeting: Targeting allows advertisers to specify the types of users they would like to reach with their ad.
A term coined by AdWords advertisers to describe an unexpected change in Google AdWords policy, introducing a quality score for the landing pages of AdWords ads.
Click fraud, also called pay-per-click fraud, is the practice of artificially generating traffic to advertisers' sites either manually or through the use of automated clicking programs (called hitbots).
A brief announcement, usually 3, 5 or 10 seconds in length, and usually earned by advertisers paying extra for the program being ordered. Billboards are afforded, in most instances, at the top and bottom (beginning and end) of the show.
Any large Facebook advertiser which runs Facebook Ads, measures how much money is going directly to Facebook based on their CPM. Also monitoring the CPM will help you determine the likelihood of your ads being displayed.
Ad Server: A third-party system composed of powerful server hardware, ad serving software, and a powerful internet connection, used by advertisers and web publishers for rapid and reliable display of online advertisements.
Pay Per Click (PPC) - is the common term for advertising such as Google Adwords where an advertiser pays each time someone clicks from their ad through to their website.
Cost Per Click (CPC) [link: ] - advertisers are only charged when ads are clicked on
Cost Per Impression (CPM) [link:] - advertisers are charged a certain amount per ad impression.
MEDIA PLANNER - An employee of an advertiser or agency who coordinates media aspects of a campaign and selects the most effective media to use.
PPC (Pay Per Click Advertising) - A type of advertising in which the advertiser pays only when someone clicks on his or her ad.
Internet advertising where the advertiser pays a pre-agreed price each time someone clicks on an advertisement. Also called "Paid Placement.
Splash page ; A bridge between a banner advertisement and an advertiser's website that provides product information and hotlinks.
Therefore marketers, advertisers and businesses will use that medium to reach those consumers until it is decided that e-mail is no longer useful.
Personalization.
Geo-targeting is a sponsored search campaign feature that allows advertisers to restrict ad distribution only to users with an IP address registered at an Internet Service Provider (ISP) with addresses assigned to a Designated Market Area (DMA), ...
 See also: Advertising, Market, Marketing, Click, Service
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