Advertiser

Advertisers have to know you exist. Whether you run a blog or an ezine, you need to let potential advertisers know that you need them. Step2 ...

Advertisers paying for links to their websites to appear on internet search engines along side search results, sometimes as "sponsored links", based on keywords entered into the search engine. See 'Search Marketing'.

advertisers, and their agencies to certify circulation statements of magazines and newspapers. . absolute costs - The actual total cost of placing an ad in particular media vehicle.

Advertisers often look favorably at placements that are high on the page, assuming that their ads will be viewed and clicked more often.

advertiser The company, organization, or individual who pays for advertising space or time to present an announcement or persuasive message to the public. advertising ...

Advertisers whose agreements specify cost-per-click only pay for subscribers who click through the online ad to the advertiser's Web site. Topic areas: Communications and Marketing, Technology CPS ...

An advertiser's authorization (often through the advertiser's ad agency) for a publisher to run an ad in a specific issue at the agreed upon rate. Contributed by: MarcommWise Staff Integrated Marketing Communication ...

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Newspapers Advertisers, Agencies & Associates Français Resource Center ...

System where an advertiser pays an agreed amount for the number of times their ad is seen by a consumer, regardless of the consumer's subsequent action.

Technology used by advertisers to manage the delivery of online creative into paid online media placements, measure the number of ads delivered (impressions), clickthrus achieved and post click tracking activities generated. (See also Ad Serving).

Exclusivity - If an advertiser requests their banner not be shown in rotation on the desired pages, they are requesting exclusivity.

ANA Association of National Advertisers. An association whose members are advertisers, i.e., companies that advertise their products or services. Accordian insert An ad inserted in a magazine, folded with an accordian-style fold.

Selective Binding Programs for Advertisers the customising of magazines and similar print media for specific groups of subscribers and advertisers; in selective binding programs, same issue of a magazine can be tailored for different audiences.

frequency discountA reduced rate offered by media to advertisers who run or broadcast a specified number of advertisements within a given time period.

Clicks (click-throughs)One click is registered each time a user clicks their mouse on an advertiser's ad and is taken to their website. For PPC ads, an advertiser only pays when an actual click is registered, not each time the ad is displayed.

List rental The process in which a publisher or advertiser pays a list owner to send its messages to that list. To comply with the Privacy Act this usually involves the list owner sending the message's on the advertiser's behalf.

Affiliate Program: [aff] An affiliate program is a form of advertising, on the web, that rewards the affiliates (self-selected advertisers) for driving traffic to the advertiser (PPC) or for subsequent transactions (CPA).

advertisement A message from a company (the advertiser) to potential customers that attempts to influence or reinforce the customers' attitudes and/or behavior toward purchasing the advertiser's products or services, ...

First, an advertiser determines what maximum amount per click they are willing to spend for a keyword. If there is no competition for that keyword, the advertiser pays their bid, or less, for every click.

The more selectively targeted the audience, the more valuable this audience is to advertisers since with targeted advertising promotional funds are being spent on those with the highest potential to respond to the advertiser's message.

Advertisers bid on keywords that are associated with their market. Once a user searches using those keywords, ...

Also known as search engine advertising, paid search, or sponsored links, PPC is an online advertising model where advertisers pay only when a user clicks on an ad that links to the advertiser’s web site.

Pay Per Click advertising gives advertisers the possibility of having their adverts appear on the Search Engine results pages of certain Search Engines.

With so many different online genres and times available, advertisers have an endless list of media to consider.

This tells advertisers their percent or share of the total advertising (dollars) for their particular category during a certain period of time in a given market, i.e.

Targeting: Targeting allows advertisers to specify the types of users they would like to reach with their ad.

An advertiser bids for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic (organic) search results.

organization consisting of advertisers, advertising agencies and advertising media, that organizes and carries out public service advertising.

Advertiser pays for the time when his/her advertisement (usually fixed advertising format) is placed on a particular advertising position or for the time when a portfolio of advertising tools is provided to him/her.

Beginning in 1996, large advertisers like Procter and Gamble began insisting that they would pay only for click-throughs (the number of people who actually clicked on the banner in order to visit the advertiser's site).

Ad Server: A third-party system composed of powerful server hardware, ad serving software, and a powerful internet connection, used by advertisers and web publishers for rapid and reliable display of online advertisements.

Pay Per Click (PPC) - is the common term for advertising such as Google Adwords where an advertiser pays each time someone clicks from their ad through to their website.

(SeeAssociation of National Advertisers) analysis of dependence Analysis of dependence refers to any of a number of multivariate analytical methods in which one or more variables (dependent variables) are assumed to be dependent upon other variables ...

Audience - the intended receivers of an advertiser's message. Audience Attention Probability - the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet; for example, ...

MEDIA PLANNER - An employee of an advertiser or agency who coordinates media aspects of a campaign and selects the most effective media to use.

Internet advertising where the advertiser pays a pre-agreed price each time someone clicks on an advertisement. Also called "Paid Placement.

Splash page ; A bridge between a banner advertisement and an advertiser's website that provides product information and hotlinks.

Bids: How much money the advertiser is willing to pay for a click to their web site. The bid determines not only how much you pay for a web site visitor but you rank in the listings for that term on that search engine and their partners.

Definition: A plan of action by an advertiser for bringing advertising messages to the attention of consumers through the use of appropriate media. Related Articles Podcast - What is a Podcast - Definition Develop A Marketing Budget ...

CPO: Cost Per Open. Ex: A $1 CPO means that for every open an advertiser receives, he/she is paying $1 for it. CPS: Cost Per Sale. Ex: A $50 CPS means that for every sale an advertiser receives, he/she is paying $50 for it.

affiliate merchant - the advertiser in an affiliate marketing relationship. affiliate network - a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.

Tear sheets - A page sent to the advertiser that serves as proof of the ad insertion. Telemarketing - The process of using the telephone as a medium to sell goods and services directly to prospective customers.

Cost per Click (CPC) - This is the amount that the advertiser pays for each click to a given advertisement or group of advertisements. Cost per lead (CPL) - The price that mortgage lenders, schools, and others pay for each lead they receive.

CPC - Cost Per Click - Cost to an advertiser for each click on a promotional link. Also describes a type of advertising. CPL - Cost Per Lead - Advertising expenditure required to obtain each new sales lead.

affiliate marketing - income sharing between online advertisers/merchants and online publishers/salespeople. Payment is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.

Geo tracking: Mainly used in PPC services, it helps advertisers to indicate the geographical location, their ad would run. Graphical text: JPEG and GIF format image files. GYM: Abbreviation for Google, Yahoo and MSN.

A cost per click is when an advertiser is charged only for links within the email message that are clicked on by the recipient. CPA (or cost per acquisition) ...

Day-After Recall: A measurement tool for advertisers that measures a proportion of the population that remembers a specific television ad within 24 hours of its initial airing.

CPC: (Cost Per Click) Advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.

Advertising platform the basic issues or selling points that an advertiser wishes to include in the advertising campaign (492) Advertising target the group of people at which advertisements are aimed (491) ...

PPC - Pay per click, also called paid searches where the advertiser pays based on the number of clicks on the advertisement. Google and Overture are two popular paid search engines.

P. PPC: Short for Pay Per Click. A type of online advertisement, where the advertiser pays to the publisher each time a visitor clicks on the advertisement. It is also called Cost Per Click (CPC).

Abbreviation for pay per click. A type of search engine advertising model where the advertiser pays a specified amount of money to the host every time an end user clicks a link to the specified site. Precision ...

Cost-Per-Click: this the dollar amount associated with Pay-Per-Click campaings. This is the amount an advertiser agrees to pay for each click someone makes on a link to their web site, under certain keyword results. Also known as CPC.

Cost Per Click (CPC): A method of pricing online advertisements. Advertisers pay the publisher an amount based on the number of clicks an ad receives.

Pay per Click The results-oriented approach to online marketing, PPC is where an advertiser pays a fee every single time their listing appears on the Search Engine Results Page (SERP).

Cold List A list (database) of people who have no prior relationship with the advertiser. Cold lists are used as a method of generating sales leads.

Click Fraud - The deceitful practice of posing as pay-per-click (PPC) traffic for the purpose of costing advertisers' money or helping to generate false revenue by those affiliates serving the ads.

Iceberg Principle: It is a psychological concept suggesting human personality is similar to an iceberg, with innate desires hidden deep down under the surface. Advertisers, ...

See also: Advertising, Market, Marketing, Feature, Click